6/24/2023 0 Comments Generation x by douglas coupland![]() ![]() The reason Coupland chose "X" is quite revealing. Demographers and media pundits took the term directly from the Canadian author Douglas Coupland’s novel Generation X: Tales for an Accelerated Culture, a book that contemplated and encapsulated the supposed post-materialist ethics of people born between 19. Of course, Gen Z and Gen Y were just plays on "Generation X," and it's worth remembering that the "X" wasn't an arbitrary designation. This is a good reminder not to begin your alphabetic division of demographic cohorts at letter 24 of 26. Someone the other day mused what we would call the generation after “Gen Z,” since we’ve already landed at the very end of the English alphabet. Douglas Coupland's book Generation X ended up giving his demographic cohort a permanent name, but we shouldn't overlook the deeper cultural implications of his logic in choosing "X." ![]()
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